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Often innovation is associated with bold changes and big leaps towards a newer and better solution – some kind of breakthrough that is spectacular in nature. But the truth is that many innovations take place in small and continuous steps
Nora is a 15 year old school girl living in Berlin. Together with some soon-to-be ‘classmates’, she has big plans for crossing the Atlantic ocean in a boat on a unique adventure. Here she shares the story of how she
According to a GfK study on regional purchasing power for holiday travel, Germans spend almost five percent of their purchasing power on holiday travel. At €1,020 per person, Germans’ expenditures on holiday travel exceed even what they spend on automobile
A short ad of a toothbrush is well known in Germany and reached cult status in the nineties. Many people still remember it – for good reason. The ad is simple and effective. Effective because it reaches consumers and because
A simple, often overlooked marketing principle is this: differentiate yourself by establishing a new category of product or service. This approach, of course, ties into the principle of segmentation because it relates to the needs of a particular target group, but is
Tourism Organizations – Europe This page lists tourism organizations in Europe. The purpose of this page is to show different types of organizations, structures and events that European destinations establish to manage and promote themselves. This is not an exhaustive