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Overtourism, integrating refugees and the financial viability of social tourism projects: these are just some of the key topics that this year’s ITB Berlin will examine under the ‘sustainability’ heading. From 7 to 9 March 2018, on the days open
Leipzig has evolved into one of Germany’s cultural hot spots, luring visitors in the areas of music, art, creative culture, history or architecture. Even nature and animal lovers, athletes, and big and little adventurers can find great experiences in Leipzig,
Nora is a 15 year old school girl living in Berlin. Together with some soon-to-be ‘classmates’, she has big plans for crossing the Atlantic ocean in a boat on a unique adventure. Here she shares the story of how she
Holger Raschke is the founder of Berlins Taiga, an innovative tourism startup that allows visitors to learn about Soviet influence and history during the cold war by visiting sites in and around Berlin. In the following interview, the young entrepreneur
According to a GfK study on regional purchasing power for holiday travel, Germans spend almost five percent of their purchasing power on holiday travel. At €1,020 per person, Germans’ expenditures on holiday travel exceed even what they spend on automobile
In an ever-evolving marketplace, 2017 is yet another exciting year presenting many new developments. Some of the major trends, in general and in tourism, include sustainability, virtual reality, the growth of the sharing economy, increased personalization and focus on the
Germany has a long tradition of train travel and the entire country is criss-crossed by many train connections. The national railway service Deutsche Bahn transports a whopping 2.2 billion passengers per year – that is more than the population of
Which destination do most Germans prefer? Even though the country is surrounded by many enticing neighboring countries, it is still Germany itself! Germany is a diverse tourism destination in the heart of Europe, boasting an endless array of cultural attractions
Enormous quantities of plastic waste are generated every year through the use of plastic water bottles – to give you an idea, we are talking about approximately 50 billion plastic bottles per year in the US alone. While in industrialized
A simple, often overlooked marketing principle is this: differentiate yourself by establishing a new category of product or service. This approach, of course, ties into the principle of segmentation because it relates to the needs of a particular target group, but is