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Often innovation is associated with bold changes and big leaps towards a newer and better solution – some kind of breakthrough that is spectacular in nature. But the truth is that many innovations take place in small and continuous steps
A short ad of a toothbrush is well known in Germany and reached cult status in the nineties. Many people still remember it – for good reason. The ad is simple and effective. Effective because it reaches consumers and because
Have you noticed? Most airline passengers do not pay attention when the safety video is being shown. Having seen more of the same again and again, they prefer to look out of the window, fiddle around with their smartphone or
Much of the tourism promotion we see is as it should be: Beautiful images. Great sights. Happy people. Nice food. Romantic sunsets. Fascinating cultures. And so on. But somehow, we have seen it all before. The truth is that much
Creative lifestyles can be experienced in dynamic urban centers along the Danube, such as Linz, Bratislava or Belgrade, that offer a lot to young visitors and to the young at heart. The Serbian capital Belgrade has long been considered the
In the fast changing environment of the modern world, creativity is a key trait in order to adapt and stay ahead of the game with innovative solutions that might concern your business, workplace or personal productivity. Here are five practical