The preferences of European travelers regarding sustainability

The preferences of European travelers regarding sustainability

The 2016 edition of the market study Flash Eurobarometer – Preferences of Europeans towards Tourism, published periodically by the European Commission, highlights preferences of travelers from EU countries and provides some interesting insights concerning their motivations with regard to sustainability,

Paradigm shift: From destination management to destination leadership

Paradigm shift: From destination management to destination leadership

Tourism destinations: the challenge of ‘managing’ humans instead of things  Especially in emerging tourism destinations, destination management structures are either non-existent, volatile or present little market orientation. There may not be a sufficient critical mass of tourism enterprises or visitors